K e l s e y E r i n focuses on contemporary designs for women. The brand is centered around staple wardrobe pieces intended to transcend the throwaway culture created by the fast fashion industry. She hopes to participate in the growth of the slow fashion movement, creating an emphasis on quality over quantity. The brand is designed, patterned and handcrafted in her studio in Halifax. Each style is created in limited batches to create exclusivity for her customers. Fashion is not about the garment, but instead, about the woman who chooses to wear it.
Kelsey MacDonald studied at Dalhousie University, receiving an honours degree in Costume Studies. There, she studied garment design, patterning, construction and tailoring. Following the completion of her degree and two years working in the garment industry, she launched her brand K e l s e y E r i n in December 2016.